The Tour de France is a huge event in cycling, and as with all sports, advertising plays a big role in the Tour. Before each stage there’s a “advertiser’s parade” officially called the publicity caravan. Tour officials call it an essential part of the tour, but we generally love these things for the plethora of junk and candy they throw at you. Unfortunately we only scored one package of candy and a few free goodies, but it was worth it to see the ridiculous floats and “motivators” do their thing on the business-like streets of Brussels. Vive le tour!
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